HOSPITALITY MARKETING
hands-on hospitality operator and consulting partner
Food & Beverage operations management
What we do
Puremccoy Hospitality provides integrated services including:
- Hotel Food & Beverage operations management
- Restaurant, bar, lounge, and multi-outlet management
- Banquet, catering, and large-scale event operations
- Concept development for hospitality venues and F&B programs
- Menu engineering, pricing strategy, and culinary positioning
- Beverage program development (wine, cocktails, spirits, and non-alcoholic programs)
- Pre-opening planning, launches, and operational setup
- Staff training, leadership development, and service standards
- Procurement, vendor management, and cost control systems
- Revenue optimization and guest experience enhancement programs
- Operational audits, compliance, and quality assurance
Core positioning
Puremccoy Hospitality is positioned as a hands-on hospitality operator and consulting partner, focused on aligning brand vision with real-world execution. The company bridges the gap between concept development, day-to-day operations, and financial performance management.
Value proposition
Puremccoy Hospitality helps clients build and operate scalable, profitable, and high-performing hospitality businesses, with a strong emphasis on:
- Luxury and lifestyle guest experience
- Operational efficiency and cost control
- Strong food & beverage revenue performance
- Consistent service standards across all outlets
In simple terms
Puremccoy Hospitality is a hospitality operations and management company that builds, runs, and improves hotel and food & beverage programs—turning concepts into profitable, guest-focused experiences.
Puremccoy Hospitality
full-service hospitality management
We specialize in aligning hotel Food & Beverage operations with overall brand positioning, ensuring seamless service across all guest touchpoints while improving REVPAR, cost efficiency, and outlet profitability.
From boutique hotels to luxury resorts and large-scale properties, we act as an extension of hotel leadership—delivering structured systems, elevated culinary experiences, and strong financial results across all Food & Beverage operations.
FOOD & BEVERAGE OPERATIONS
Food & Beverage operations management
What we do
Puremccoy Hospitality provides integrated services including:
- Hotel Food & Beverage operations management
- Restaurant, bar, lounge, and multi-outlet management
- Banquet, catering, and large-scale event operations
- Concept development for hospitality venues and F&B programs
- Menu engineering, pricing strategy, and culinary positioning
- Beverage program development (wine, cocktails, spirits, and non-alcoholic programs)
- Pre-opening planning, launches, and operational setup
- Staff training, leadership development, and service standards
- Procurement, vendor management, and cost control systems
- Revenue optimization and guest experience enhancement programs
- Operational audits, compliance, and quality assurance
Core positioning
Puremccoy Hospitality is positioned as a hands-on hospitality operator and consulting partner, focused on aligning brand vision with real-world execution. The company bridges the gap between concept development, day-to-day operations, and financial performance management.
Value proposition
Puremccoy Hospitality helps clients build and operate scalable, profitable, and high-performing hospitality businesses, with a strong emphasis on:
- Luxury and lifestyle guest experience
- Operational efficiency and cost control
- Strong food & beverage revenue performance
- Consistent service standards across all outlets
In simple terms
Puremccoy Hospitality is a hospitality operations and management company that builds, runs, and improves hotel and food & beverage programs—turning concepts into profitable, guest-focused experiences.
Marketing & Business Consulting Service TIERED Plans
TIER 1 – FOUNDATION PLAN
Services Offered
- Monthly marketing consultation (1 hour)
- Social media review and strategy
- Monthly marketing calendar
- 4 social media posts per month
- Google Business Profile review
- Basic SEO audit and recommendations
- One promotional campaign per month
- Monthly performance reporting
- Email support
- Cross-platform marketing spend management
Expected Revenue Outcomes
- Increase brand awareness within the local market
- 5%–10% increase in customer inquiries and traffic
- Improved online visibility and search rankings
- Stronger customer engagement
- Better return on advertising spend
Deliverables
- Monthly marketing calendar
- Social media content plan
- Promotional campaign execution
- SEO recommendations report
- Monthly performance dashboard
Menu Engineering & Development Service TIERED Plans
Tier 1 – Foundation Menu Optimization
Designed for restaurants seeking to improve menu performance, profitability, and guest satisfaction.
Services Include:
- Menu performance analysis
- Food and beverage cost review
- Menu pricing strategy
- Recipe standardization
- Portion control evaluation
- Product mix analysis
- Basic menu redesign recommendations
- Monthly performance review
Revenue Growth Objectives:
- Increase menu profitability by 5%–10%
- Improve average guest check
- Reduce food cost variance
- Eliminate low-performing menu items
- Increase sales of high-margin items
Deliverables:
- Menu engineering report
- Pricing recommendations
- Recipe costing analysis
- Profitability action plan
MASTER CHEF CONSULTANT SERVICES
Tier 1 –MASTER CHEF | CEF | CEPC
Services Offered
Our culinary consulting service is designed to drive operational efficiencies and significantly enhance your profitability. We provide a comprehensive analysis of your current processes to identify areas for improvement, including workflow optimization, waste reduction, and staff performance enhancement. Additionally, we develop targeted marketing strategies, innovative menu concepts, and promotional techniques to increase your revenue exposure and customer covers.
Deliverables:
- Detailed assessment of existing operations and processes
- Customized action plan to streamline workflows and reduce waste
- Staff training programs to improve performance and consistency
- Innovative menu development tailored to target audiences
- Marketing and promotional strategies to attract new customers and drive repeat visits
- Regular progress reports and performance metrics to track improvements
Revenue Growth:
Our clients, have consistently reported an increase in profitability within just 30 days of implementing our recommendations. By optimizing operations and expanding marketing efforts, you can expect smoother daily operations, faster service, higher quality standards, and increased revenue per guest. Our focus is on helping you expand your reach, maximize revenue, and elevate your establishment’s overall profitability and reputation in the market.
SOMMELIER ADVANCED LEVEL 3 Consulting Service
Tier 1 – Foundation Wine Program
Designed for independent restaurants, boutique hotels, and emerging beverage programs seeking professional wine management and increased profitability
Services Include:
- Wine list review and optimization
- Cost analysis and pricing strategy
- Vendor and distributor negotiations
- Wine inventory management procedures
- Wine storage and cellar recommendations
- Quarterly staff wine education sessions
- Basic food and wine pairing recommendations
- Monthly beverage performance review
- Suggestive selling and upselling training
Revenue Growth Objectives:
- Increase wine sales by 5%–10%
- Improve wine-by-the-glass profitability
- Increase average guest check through wine pairing recommendations
- Reduce beverage cost variance and inventory losses
- Improve server wine attachment rates
Deliverables:
- Optimized wine list
- Beverage cost analysis report
- Inventory control guidelines
- Staff training materials
BESTSPOKE COCKTAIL Consulting Service TIERED Plans
Tier 1 – Foundation Cocktail Program
Designed for restaurants, bars, hotels, and hospitality operators looking to improve beverage consistency, profitability, and guest satisfaction.
Services Include:
- Cocktail menu review and optimization
- Recipe standardization and costing
- Beverage pricing strategy
- Bar inventory control procedures
- Par stock development
- Basic bartender and server training
- Suggestive selling techniques
- Monthly beverage performance review
Revenue Growth Objectives:
- Increase cocktail sales by 5%–10%
- Improve beverage profit margins
- Increase average guest check
- Reduce over-pouring and waste
- Improve beverage cost controls
Deliverables:
- Standardized recipe book
- Beverage cost analysis
- Inventory control procedures
- Staff training materials
OUR CONSULTING TEAM
President of Hospitality Operations Thomas Trevethan
Thomas Trevethan, CEC, CEPC, CFBE, Level 3 Advanced SommelierVice President of Food and Beverage | Hospitality Leader & Certified Sommelier
With over 25 years of leadership in luxury hotels, resorts, cruise lines, and multi-unit food and beverage operations, Thomas Trevethan is a distinguished hospitality executive renowned for his expertise in culinary arts, beverage programs, and operational excellence. As Vice President of Food and Beverage, he has consistently driven revenue growth, elevated service standards, and built high-performing teams across complex, multi-million-dollar operations exceeding $230 million in annual revenue.
Thomas has held senior roles including Vice President of Food & Beverage, Director of Operations, and Corporate Director of Food and Beverage, leading major brands such as The Ritz-Carlton, The Cosmopolitan of Las Vegas, Paris Las Vegas, and Silversea Cruises. His strategic vision and hands-on leadership have earned him recognition for transforming culinary and beverage programs into industry benchmarks.
A Certified Executive Chef (CEC), Certified Executive Pastry Chef (CEPC), and Certified Food & Beverage Executive (CFBE), Thomas is also an Advanced Level 3 Sommelier accredited by the Court of Master Sommeliers, with additional certifications in Champagne and food & wine pairing. He served as the National Culinary Chairperson for the American Culinary Federation and has been honored by the U.S. Senate and Congress for his contributions to the hospitality industry.
Vice President of Marketing Stacey Lewis (CMO)
Stacey Lewis Vice President of Marketing (CMO) | Strategic Innovator with Expertise in Brand Growth
Stacey Lewis is a dynamic and innovative marketing executive with extensive experience in developing and executing high-impact strategies that elevate brand presence and drive revenue growth. As Vice President of Marketing (CMO), she leverages her expertise to craft compelling narratives and marketing campaigns that resonate with target audiences.
With a proven track record of success across diverse markets, Stacey specializes in digital marketing, brand positioning, and customer engagement. Her strategic vision and creative leadership have helped position organizations as industry leaders, fostering strong brand loyalty and expanding market share.
Stacey’s ability to analyze market trends, identify new opportunities, and lead high-performing teams has consistently resulted in measurable business growth. Her passion for innovation and commitment to excellence make her a vital asset in shaping the future of the organization’s brand and marketing initiatives.
Stacey Lewis’s deep understanding of market dynamics and consumer behavior enables her to develop innovative branding strategies that resonate deeply with target audiences. Stacey’s strategic approach to brand growth ensures that organizations not only stay relevant but also lead their respective markets with impactful, memorable brand experiences.
OUR CONSULTING TEAM
VICE PRESIDENT OF HOTEL MANAGEMENT Jackie armstrong
Vice President of Hotel Management | Over 20 Years of Industry Excellence
With more than two decades of dedicated experience in the hospitality industry, Jackie Armstrong is a highly accomplished leader specializing in luxury hotel management. As Vice President of Hotel Management, she brings a wealth of expertise in elevating operational standards, driving strategic growth, and delivering exceptional guest experiences.
Throughout her illustrious career, Jackie has held key leadership roles including Director of Rooms and General Manager for five luxury hotels across the United States, including prominent properties in New York City. Her hands-on experience overseeing operations at some of the most prestigious establishments has provided her with a deep understanding of the intricacies of high-end hospitality.
Her career includes leadership positions with renowned luxury brands such as The St. Regis and The Ritz-Carlton, where she developed a reputation for excellence, innovation, and guest satisfaction. Jackie’s visionary leadership and commitment to quality have consistently resulted in the successful positioning and operation of luxury hotels that set industry benchmarks.
Jackie continues to inspire teams and shape the future of luxury hospitality through her strategic vision, unwavering dedication, and passion for creating memorable, world-class experiences.
CHEIF FINACIAL OFFICER ADrian jacobs (CPA)
Adrian Jacobs, CPAChief Financial Officer | Expertise in Financial Leadership in New York and Miami
Adrian Jacobs is a highly skilled Chief Financial Officer with extensive experience in financial management and strategic planning within the hospitality and real estate sectors. As a Certified Public Accountant (CPA), Adrian has a proven track record of driving financial excellence, optimizing operations, and supporting business growth across dynamic markets.
With a strong presence in both New York and Miami, Adrian has successfully overseen financial operations for major organizations, providing insightful analysis, robust budgeting, and effective risk management. His deep understanding of financial compliance, reporting, and forecasting has been instrumental in guiding companies through complex market environments.
Adrian’s expertise spans financial planning, audit management, and investment strategies, enabling organizations to maximize profitability and sustain long-term success. His leadership fosters transparency, efficiency, and innovative financial solutions that align with corporate goals.
Adrian Jacobs continues to be a key driver of financial stability and growth, leveraging his CPA expertise and regional experience to deliver exceptional results in competitive markets.
